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UBS CRAFTMAKERS: GUO PEI
Co-Director (with David Attali)
Writer
Creative Producer
China’s most renowned fashion designer, Guo Pei, redefines couture by fusing centuries-old traditions with bold, avant-garde vision. Her work transforms fabric into architecture, storytelling, and living art — proving that true craft is as much about heritage as it is about fearless innovation.
Guo Pei is the first — and so far the only — Chinese fashion designer to be inducted into the prestigious Fédération de la Haute Couture et de la Mode.
UBS, DOC WEB SERIES, 1 EPISODE
Zoo Productions Berlin
DP: Safran Lecuivre
Edit: Dominik Schulz
Twice awarded silver at Cannes Corporate Media & TV Awards 2025 for Best Branded Content and Best Branded Content with Influencers and Testimonials.








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